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Bringing Co-Working to Southern NH

ShapeSpaces

Eager to make a return on unused commercial space, an investor tasked me with designing and implementing a shared work space in Southern, NH.

role

Business and Space Design

Challenge

Design a solution to repurpose 5,500 sq ft of unused commercial space with the goal of covering the cost of financing the remaining developed space.

role

Business and Space Design

Approach

Research

Methods

Competitive Audit, Market Research, and Surveys

Insights

Market research and surveys illustrated a demand for flexible and affordable office space for local freelancers, remote-workers, and small businesses. Alternative offerings were available but were either too far away or did not offer private offices. A competitive audit revealed clues to what services, membership tiers, and pricing should be offered.

Ideation

Methods

Business Model Canvas, Value proposition Canvas, and User Personas

Insights

To address the needs of a diverse set of customers we needed provide tiered memberships. Membership at all levels would allow access to high-speed internet, conference rooms, and a shared kitchen. Personas revealed that the space needed to be professional yet still comfortable. Residents tended to have a strong sense of pride being from NH so paying homage to the state's mountains and forests was essential when choosing paint colors and textures.

Implementation

Implementation for this project took around 4 months which included a full renovation of the space, designing of the business model, creating membership plans & pricing, and putting a manager in place to take the reigns. once the build out was completed.

Outcome

Within 3 months of launching ShapeSpaces the manager had filled 60% of available space. Offices had the greatest demand while hot desks and dedicated desks had the lowest. After some time the manager and investor decided to convert the underutilized space into a small school focused on semiconductor manufacturing. This division allowed the investor to fully utilize the space for a maximum return as well as pull talent from the school to support operations at his manufacturing plant.

Space Transformation